Did you know that many adults logged a whopping 17 hours of daily screen time during the COVID-19 lockdown? It should come as no surprise since so many of us relied on devices during that time for work and entertainment. With all those hours of scrolling, businesses have had to adjust. Now, 65% of marketers have further developed their digital and technology innovation due to the pandemic. So, how has this impacted digital advertising 2+ years post-shutdown?
Customers Expect a Strong Online Presence
If customers weren’t tech savvy before the pandemic, they sure are by now. Here’s what marketers consider more than ever to accommodate the growing demand for online presence:
Mobile-Friendly Ads are Everything
Let’s be real here, with everyone using their phones all the time, it’s only logical to make sure that advertisements are mobile-friendly. What exactly does this entail? Here are a few key factors:
Is Your Business Up to Date?
These are some of the shifts in advertising that we’ve noticed as a result of the pandemic - is your business following suit? At the Giovatto Agency, we specialize in creating ads that demand attention across all forms of media - especially digital platforms. Even during the pandemic, we worked hard (and remotely) to adjust strategies and make sure that all of our clients’ ads were reaching customers, especially via digital channels.
Make sure your digital marketing is leaps and bounds ahead of the competition with help from the advertising experts. Contact us today for a free consultation!