our story

two brothers, one competitive spirit

since 1988, we have grown into a premier marketing and lead generation agency.

success doesn’t just happen. it is born from a solid foundation of commitment to hard work. and this is where our story begins...

established in 1988 with a focus on automotive marketing, we’ve evolved into a dedicated full-service agency specializing in demand generation.

our team is hand selected from industry experts all with one common objective: to generate the best possible return on our clients’ marketing investments. from market research to the latest digital technologies, direct mail and everything in between, we are the full-service agency experience.

exceeding all expectations is our commitment. your results are our goal.


our executive team

an agency is only as strong as the people who lead it… and our leadership is what sets us apart. the perfect combination of traditional work-ethic and innovative knowhow, we have the right people in place – all focused on the same goal: your growth.

John Giovatto - Agency Principal


agency principal

Co-founder and Principal, John has been leading and inspiring the Giovatto Agency for over three decades. One of his greatest strengths is his ability to build and nurture relationships with his staff, his vendors, and of course his clients - most of whom have been with him for over 20 years. John believes it is important to understand not just the current advertising landscape, but to keep up with the latest trends and strategies for all of his clients' businesses. In his spare time he enjoys golfing, hitting the gym, and cooking up some of his favorite Italian dishes for his wife of 26 years and son who is attending school while working at the agency.



agency principal

As an exceptionally sharp team leader, Mario has been an excellent Co-founder and Principal for well over thirty years at the Giovatto Agency. Since the very beginning, Mario has been determined to provide outstanding service to all clients. With this goal in mind, as well as a mastery of the marketing and advertising industry, he has motivated the entire team and driven the Agency to where it is today. His work ethic and clever strategizing has inspired the team pushing it to become one of the leading advertising agencies in the NJ/NY area. When Mario is not working hard at the Agency, he enjoys hiking, skiing, tailgating at Jets games and cooking amazing meals for his entire family.


Steve Aquino - VP Sales & Marketing


vp operations and business development

Beginning his career in information technology for a leading telecom company Steven has brought to the Giovatto Agency extensive experience in working with large enterprise clients. With over 25 years of consultative selling and the rise in technology driven marketing has led to new and exciting opportunities.  Steven has been a part of building successful business relationships with companies such as ADP, Konica Minolta, and T-Mobile.  As a sales and marketing professional he understands the key to success is dependent upon the talent and commitment of the team. He has the highest level of confidence that we deliver world class marketing and advertising programs to the market. Steven is trained in Six Sigma and Professional Selling Skills and is married with three children and a new grandson.



digital marketing director

A graduate of Monmouth University's Leon Hess Business School, Jacqueline is a digital marketing director with extensive experience. Within the marketing and advertising industries, she has proven success in a variety of roles, including specific expertise in analytics, search engine optimization (SEO), Adobe Photoshop, marketing strategies, social media, and client relations. As a marketing professional, she designs marketing strategies, manages omnichannel marketing campaigns, and optimizes analytical goals for campaigns. The team's mission is to develop integrated marketing strategies that are executed and optimized in order to drive results. The majority of her free time is spent with her fiancé at the gym, relaxing with her family, or taking in a scenic sunset or sunrise.


Scarleth Alcantara

digital marketing manager

Scarleth is a graduate of the Baruch College Zicklin School of Business. She brings a wealth of experience in social media branding and digital marketing. Certifications in Google Analytics and SEO in combination with her bilingual background help drive innovative initiatives for clients. Her focus on digital campaign analyses, optimization, and marketing trends further the development of integrated marketing strategies for clients. Outside of work she enjoys spending free time with family and watching soccer matches with her husband.


Jason Laychock

creative director

Jason graduated from Ramapo College of New Jersey with a BA in Communications with a Concentration in Creative Writing. He began his career with the Star Group before joining the Giovatto team as a Jr. Copywriter. Over the years, Jason has been responsible for creating aggressive and memorable campaigns for all of the agency’s local, national, and international clients including T-Mobile, GE, Capezio, Samsung, and Konica Minolta. Jason still writes every day and now oversees the Creative Departments at Giovatto. His outstanding creative work has been recognized by multiple associations for achievements in both writing and advertising including winning multiple NJ AD Club and Telly Awards, as well as being named one of Jersey’s Best Marketing & Communication Professionals under 40.



art director

When Vin was 12 years old, his older cousin gave him a bootlegged copy of Photoshop 5 and, as they say, the rest is history. Fast forward 20 years and he is now the driving force behind our clients' branding, promotions, marketing, and sales. Whether it's a small digital banner, building-sized billboard or a multipage website, he's able to capture messages and convey them in a style that drives the performance of our agency. Back at home, you can find him on the lake cruising around on his 1964 Starcraft that he restored named "Electric Boogie".



video production manager

With 10+ years’ experience in the world of production and post-production, Vinnie is able to bring award-winning, audience-pleasing content to the agency and our clients. A passionate leader, he strives to get the best out of his team so that they can continue growing the success of the business together. When not in his creative role, he enjoys spending time with his wife and two daughters, as well as crossing new bucket list destinations off his travel list.


Isabella Blanco-Rivas

senior account manager

Isabella (Bella) is a graduate from the University of Connecticut who began working with us right out of college almost 4 years ago. A bridge between our clients and the creative team, Bella is a master of communication and execution. Her positive outlook and cheerful energy brings inspiration to everyone around her, allowing the agency to achieve our number one goal: making sure our clients are happy and proud of the work we do for them. Outside of the office you'll find her spending time with her family or trying new restaurants and traveling with her fiancé.


Jillian Anderson

client success manager

Jillian is currently an MBA student at the Ramapo College of New Jersey Anisfield School of Business. Before discovering her love of marketing and advertising, she had success working in various roles including sales, merchandising, and operations. Jillian is also a founding board member and secretary of a non-profit organization dedicated to raising money for cancer research and providing scholarships to deserving high school and college students. In her free time, she enjoys going to the beach, trying new restaurants, and watching the Yankees.


Steven Ehrlich - Outreach



As a graduate of the San Diego State University School of Business, Steven is a seasoned advertising & marketing specialist with a 30-year track record in successfully managing client assignments. He brings a complete understanding of the entire marketing, advertising, and digital ecosystem to the Agency, as well as a proficiency in marketing program origination / implementation. His hands-on management knowledge as well as his ability to organize, drive, and nurture client engagement leads and energizes the team to meet tight deadlines and client needs. Outside the office, Steven is married with two children and enjoys distance running and golfing.


join our award-winning team

our collective efforts have what brought us to this point, and will help us continue to remain a leader in the advertising landscape. we are constantly on the look out for the freshest talent, quickest minds, and a dedicated work ethic no matter the experience level to join our team.

don't see a position for you? that's okay! send your resume to careers@giovatto.com