The coronavirus outbreak has affected pretty much every person across the globe in one way or another. Each day we are living in unprecedented times, constantly trying to find the perfect balance between safety and normality. Non-essential businesses both big and small are struggling to find a way to remain relevant while keeping conscious of current events. Advertising during these times is a fine line and often requires a shift in messaging.
The Current Landscape
In a recent survey conducted by the ANA (Association of National Advertisers), over 90% of respondents have adjusted their creative messaging in light of the COVID-19 pandemic. Some of the changes being implemented include the addition of masks/social distancing to images and videos, empathetic and sensitive language, and providing helpful information regarding changing safety procedures. According to the survey, 89% say that they plan on continuously adjusting their messaging based on the changing environment.
What to Say, How to Say It
The pandemic has not only shifted business trends, but also consumer priorities. It is important to remember to adapt your messaging so you can continue purposeful, quality communications with potential consumers. Here are some strategies to take into consideration with new creative:
Now more than ever, your business needs to be conscious of your messaging and how you present yourself in advertising. Giovatto has the expertise to help you navigate through these difficult times while remaining relevant and top-of-mind to consumers. Contact the Giovatto Agency today for a free consultation.