Let’s face it… most of the time we are on our phones.

Whether we like it or not, mobile phones have become a way of life. You have a mobile phone. Your friends have mobile phones. Even your mother has one. A recent poll has shown that over 52.2% of all web traffic was from mobile and smartphones. And that is why mobile-first is becoming the new standard for successful advertising design strategies.

What Is Mobile-First Design?

Well it is exactly what it sounds like. It is when you concept and create your design for mobile first before scaling it up to larger screens. In today’s day and age, mobile devices are becoming more and more popular. In the United States alone, over 25% of mobile users only access the web through their mobile devices and not desktops. Mobile-first design is all about improving the user experience no matter what platform they’re using.

It Does Have Its Advantages

‍Mobile-first designing offers huge benefits for both websites and ads including:

• Assuring that your design will be responsive to customers on any platform that can access it
• Helping compress and simplify your information down to a much more manageable level
• Ease of having most of the job complete, only needing to scale up for larger sized devices
• Easy navigation

When designing you must take into account this serge in mobile usage. Mobile sales are increasing across the board with over 85% of new phones having the ability to access the mobile web. By practicing good mobile-first design discipline you are improving the user experience which in turn will help increase your customer loyalty.

Are You Built For Mobile?

From website to emails to banners and everything in between, the Giovatto Agency always practices best mobile-first design strategies to maximize the experience of your end users. We are noticing a dramatic shift in how media is being consumed and it is important to always be ahead of the curve so as not to seem outdated by your customers. Contact Giovatto today and let us help you optimize your creative for this mobile-first world.