marketing & customer service: the most profitable combination in business

Alison Hrevnack
June 30, 2023

Did you know that increasing customer retention by just 5% can increase profits by up to 95% (according to OutboundEngine)? It’s true, and it’s something to take note of. Running a business is about much more than just good prices and quality products (but make no mistake, those components are important, too). But customer service is key in making audiences happy and coming back for more. So, what should businesses do to achieve and maintain excellent customer service? Let’s learn more about relationship marketing to find out.

internal teamwork

Great customer service starts with great internal collaboration. This can include anything from holding more meetings across departments or streamlining technology to keep projects organized. Furthermore, business owners should never underestimate the power of internal motivation. Keeping employees satisfied with good working conditions and company atmosphere, for example, can lead to a positive effect on B2C relationships.


The more organization within a business, the more accurately and efficiently information can be delivered to customers. That’s why communication about launch dates, offer details and more is essential, especially when customer service and/or marketing and advertising services are outsourced to another company. This simple step minimizes confusion and could maximize customer retention and satisfaction simply by keeping everyone in the loop.

stay in the know

Keeping an eye on marketplace changes (such as technology, social responsibility, and consumer concerns about sustainability) gives a business an edge over its competition. Even if competitors offer the same products and services for similar prices, customers are more likely to stay loyal to the business with superior customer service. Maintain this loyalty by staying aware of customer needs as times change to meet their demands.

you handle customer service,

we’ll handle the marketing.

When businesses focus on customer service, profits increase. Need proof? According to Salesforce, 89% of customers say that good customer service makes them more likely to do business with that company again. Want to focus more on customer service and a little less on the rest of your marketing? That’s where we come in. At the Giovatto Agency, we’ll cover your marketing strategy so that you can focus on providing the best service for your customers. Contact us today to learn what we can do for you!