how effective is your paid social?

Alison Hrevnack
September 28, 2020

You've done all the research. You’ve built and maintained a strong social media presence on Instagram. You know that mobile ads are great for Twitter. You’re hitting multiple demographics on Facebook. But how do you know if all of this is working? The answer is in your social media data.

Statistics never lie. Social media data reveals how users view and engage with your business’s content.

Since marketers are becoming more focused than ever on paid social ads - with more than $89 BILLION spent in 2019 alone - here’s what you need to know about social media data to obtain a better ROI.

What to Watch Out For:

Based on Sprout Social’s 2018 Index, 55% of marketers find defining ROI on social media to be their top concern. A statistical approach to your social media strategy is the ideal way for you to achieve quick ROI and provides verified results about how users view your brand. This includes monitoring:

  • Likes
  • Comments
  • Shares
  • Hashtags
  • Messages
  • Link Clicks
  • Views
  • Retweets
  • New Followers

While every business should take these factors into account, it’s important to note that getting a lot of likes or followers isn’t everything. It helps, but it’s best to create content that grabs attention. If you create a video that gets a lot of shares, for example, then focus your energy on making similar posts.

Additionally, your KPIs, or Key Performance Indicators, will help you decide what’s producing results for your social media campaign. Considering these metrics, you can post content based on what provides more engagement to receive a better & quicker ROI.