Did you know that each month there are 100 billion Google searches? That averages out to about 33 million a day, autorevo.com reports. This means if your dealership website isn’t SEO optimized, you’re missing out. SEO, or Search Engine Optimization, essentially means integrating keywords, links and more into content on your website so that it appears closer to the top in searches. If that doesn’t convince you, here are some stats on why SEO is vital for your company website.
1. "89% of consumers use search engines for purchase decisions," says Brafton.com. if you’re selling to businesses, then it’s important to note that the website also reports that 71% of businesses begin purchase decisions with an online search. So, no matter who you’re targeting, by ranking high on search engines, you’re more likely to reach your target audience.
2. One study found that 70% of clicked links are organic, rather than paid for. In addition, 75% of searchers will not go past the first page. This is where SEO comes in. It’s important to remember that SEO won’t automatically make your website appear high for every relevant search. But, with careful consideration of which keywords to put into your pages, you can boost your rank whenever those words are searched.
3. In this age, it’s important to have a mobile responsive website, but it’s also vital for SEO. 30 billion mobile searches happen each year, and of those, 12 billion are local searches. These are especially important for your dealership. If you can make your website receive more local traffic, your leads will increase that much more.
Plus, 77% of those mobile searches occur where a computer is available, and 46% of users who had trouble viewing your site from their smartphone are not likely to come back or, even worse, not recommend you. So, don’t solely rely on your business’s desktop website.
4. SEO also yields better leads. For example, leads from print ads have a close rate of only about 1.7%. Leads acquired from organic searches, however, typically close at 14.6%. That’s an over 800% difference!
So, SEO can give your dealership more web traffic and a higher conversion rate for leads. In the internet age, it’s too important to forego. How can you ensure that your website is Search Engine Optimized? By coming to the experts at Giovatto Advertising. Our digital team can help make your pages rank higher with keywords, great content and more. Plus, they can also create a mobile responsive web page for you, so all your content is easily accessible on smartphones or other devices. Contact us today and see the difference that SEO can make for your dealership.